Irish International is a multi-disciplinary communications group with two sides. In the past, the sides were simply categorised as ‘Above the line’ and ‘Below the line’. But that line blurred years ago. Now, more than ever, consumers expect brands to speak with one voice — whether online, on TV, on-pack or in-store — wherever the encounter takes place.
Equally, our clients expect a holistic, intelligent and cost-efficient approach to their communications. Advertising doesn’t work in a vacuum — and that’s never been more true.
Irish International is structured to cover all the bases. It’s designed around the needs of our clients and our clients’ consumers. Here in Sandymount we come up with ideas. That’s done in Irish International BBDO and Irish International Proximity. (As next door neighbours, we borrow more than cups of sugar from each other).
Those ideas flow between the different disciplines on our campus and are brought to life in whatever form they need to be brought to life. Content is king.
Off-campus, Omnicom Media Group is our stand-alone media partner, which in turn operates OMD and Phd. Between them, they do our media planning and buying. Just like ourselves, they combine the best of international knowledge and proprietary tools with a uniquely informed view of Ireland and Irish brands.
Find out more about Irish International BBDO, Irish International Proximity and Omnicom Media Group by following the links.
Welcome to our world.
